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Top 5 highest-paid Nigerian influencers on Instagram

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David Adeleke, popularly known as Davido, is a Nigerian Afropop musician whose rise to fame has been nothing short of meteoric. In a career that pretty much hit the ground running in 2012, he has taken on all-comers in the space, stolen the spotlight, and established himself as one of Nigeria’s most successful musical talents.

The Davido Music Worldwide (DMW) boss is the second highest-earning African influencer on Instagram, raking in as much an estimated USD 74 K every time he puts up a sponsored post on the platform. He occupies 38th position on Hopper HQ’s Instagram Rich List for 2019.

Explaining the rationale behind the annual list based on internal data, agency rate cards, and public information, Hopper HQ co-founder, Mike Bandar, told CNBC’s Make It: “Everyone has seen or responded to influencer marketing, whether they know it or not.”

He added, “We thought it would be interesting to explore the inner workings of the marketing channel, celebrate the growth of the industry, and inspire those who want to be influencers.”

With just a little under 12 million Instagram followers and 83 percent of Instagram users saying they find new products and services on the platform, the Nigerian artist is guaranteed to make even more this year. And so are other Instagram influencers from around the globe.

Davido

David “Davido” Adeleke

Spot: 38 (Global); 1 (Nigeria)

Followers: 11.9 million

Earnings per post: USD 74 K

Net worth: USD 16 Mn

Funke Akindele -Bello

Funke Akindele-Bello

Spot: 45 (Global); 2 (Nigeria)

Followers: 8.1 million

Earnings per post: USD 50.5 K

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Net worth: USD 1 Mn

Wizkid

Ayodeji “Wizkid” Balogun

Spot: 46 (Global); 3 (Nigeria)

Followers: 8.1 million

Earnings per post: USD 49.7 K

Net worth: USD 12 Mn

Tiwa Savage

Tiwatope “Savage” Balogun

Spot: 48 (Global); 4 (Nigeria)

Followers: 7.7 million

Earnings per post: USD 47.2 K

Net worth: USD 5 Mn

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Akinola
Akinola
Akinola Olusegun is a blogger and publisher of this blog, money247.com.ng. You can also check out his other blogs : segtv.com.ng (videos & news), letgoonline.com.ng (e-commerce), letgoonline.com.ng/blog (news) among others. Follow him via any or all of his social media pages to get fresh posts update.
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