- Chobani CEO Hamdi Ulukaya believes that businesses should prioritize keeping their customers happy over the desires of the board, he said in an April TED Talk.
- Ulukaya refers to himself as an “anti-CEO” because he rejects traditional business practices like aiming to maximize value for shareholders, he said in the TED talk.
- Chobani’s success has made Ulukaya a billionaire. He has a net worth of $2 billion, Forbes estimates.
If you picked up a container of Chobani in 2007, there was a phone number on the back that you could call if you had a problem with the now best-selling Greek yogurt.
That number was CEO Hamdi Ulukaya’s direct line, Ulukaya said in a TED talk filmed in April and published on YouTube on June 20. Ulukaya said he believed that businesses existed to serve customers.