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Read how a teenager makes 6 figures doing makeup tutorials on YouTube


Read how a teenager makes 6 figures doing makeup tutorials on YouTube

Do you know that you can make thousands even millions of dollars posting videos on YouTube. Example of this teenager will open your eyes to the richness in YouTube videos as a publisher.
Jake Warden has millions of followers on YouTube and Instagram by doing makeup tutorials to teach users how to look like celebrities like Ariana Grande.

A 17-year-old from Longmont makes over six figures a year teaching the online world how to do their makeup.

“Beauty videos, I think, are timeless,” Jake Warden said. “Everyone wants to know how to do a smoky eye when they go out with their friends.”

He has more than 1.2 million subscribers on YouTube and 2.1 million on Instagram. Surely, these huge followers is the secret behind his success but one thing is sure, he starts from zero.

“It’s my creative outlet; it’s what I do that just kind of keeps me ‘me,’” Warden said.

Warden has been on YouTube since he was in the eighth grade, but his videos really started gaining traction when he found his passion for makeup.

“I couldn’t really comprehend what was going on,” Warden said. “I was about to finish my freshman year of high school, and everything kind of just changed.”

His social media accounts started seeing more and more followers, and beauty brands started paying big bucks to get Warden to promote their names.

“Having no money as a teenager to having all of this money, it was definitely hard and my parents helped me manage it and invest it,” he said. [They’d say] no, you’re not going to buy those $1,400 Louboutin shoes.”

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He could eventually afford to get the Louboutins while saving some cash. However, he got to the point where he was so busy, he needed to start homeschooling. That’s where he is today: Living his dream, while also having the ability to support himself.

It’s the kind of success only about 3% of aspiring YouTube stars will ever see. If you’re relying on ad revenue alone, the most-popular content creators are poised to make about $16,000 a year.

Casey Fiesler, an assistant professor at the University of Colorado Department of Information Science believes that it also takes luck to make it like that on YouTube. But what I believe is that you have to try first before being lucky.

Casey said: “I do really think that there’s some luck involved. I think people can get really excited about the potential of making all of this money from just making YouTube videos. But the odds that you’re going to make it are quite small.”

A lot of that has to do with the YouTube algorithm.

“It decides what content to show to anyone,” Fiesler said. “It’s a combination of what everyone might want to see and what an individual might want to see. And of course, that’s based on the kinds of videos that you personally want to watch, but also what lots of other people are watching.”

Fiesler sees makeup videos do very well, and because of the possibility of sponsorships, it’s the kind of content that has a better chance of making a creator money.

But you have to be good, and Jake is good. On top that, he’s doing things differently.

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“I do think it’s a controversial thing, a boy in makeup,” Warden said. “Not a lot of people today are still OK with that, so it was something I was definitely nervous about putting online, but after I saw everyone be really cool about it…I was like, ‘Okay I can do this.’”

And he “does it” every week, with the hopes of expanding his reach even further.

“I feel like YouTube is a platform where I can feel safe,” he said. “You can kind of be and do whatever you want.”

And above all his mother, Tracy Warden, is a big part of Jake’s success.

Letgoonline.com.ng aim is to educate people on how to make money online which making money through YouTube videos is part of. You too can think of what people might like and create videos on it and start posting on YouTube.

One lesson we should learn from Casey is that it takes some times for him to start seeing changes on his YouTube channel. You can’t just post few videos and believe to make it, you have to be consistent for so many weeks and months.

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Akinola Olusegun is a blogger and publisher of this blog, money247.com.ng. You can also check out his other blogs : segtv.com.ng (videos & news), letgoonline.com.ng (e-commerce), letgoonline.com.ng/blog (news) among others. Follow him via any or all of his social media pages to get fresh posts update.

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